In dentistry we often use terms that attempt to soften what we really mean. We say “production” when we really mean “sales” and “case acceptance” when we really mean “selling treatment.” Some words just seem out of place in Dentistry. But are they? If we can get over these hang ups and understand the process behind them, we can then adopt strategies to do them more effectively.
Course objectives
Help doctors improve case acceptance by identifying key steps in the sales pathway.
Highlight that case acceptance is a process rather than an event
