Marketing is sparking an interest in your product. Sales is converting that spark of interest into a closed sale. Marketing to our patients usually happens in a hygiene room. This course will focus on how to spark interest in Invisalign clear aligners for both new and existing patients. This course will focus on the language for both the doctor and the team members to change the way we approach recommend- ing Invisalign to increase case acceptance and motivation for your patient.

Course Description

• Getting your team and your patients to see Invisalign as a preventative treatment option - not a cosmetic option.

• Verbiage to optimize case acceptance

• Understanding what drives patients to buy

Dr. Stephanie Joy Sweeney attended the University of Georgia where she graduated with High Honors and a degree in Honors Interdisciplinary Studies with a focus in Psychology, Biology and Fashion Merchandising. She went on to study dentistry at what was then called Medical College of Georgia. She received her DMD degree in 2009. She was an associate in Savannah and in the Outer Banks of North Carolina before starting her own practice in Savannah - Savannah Dental. In the past 6 years this has grown to a 3 doctor - 21 team member practice. She is a platinum Invisalign provider and hoping for Diamond soon! Outside of dentistry, her passions include traveling for surfing, snowboarding, foil boarding, kite boarding, one wheeling, golf and acro yoga. She has built her practice around her life vowing to never work as a provider more than 10 days a month to allow her the flexibility to enjoy all the world offers!